Connect with us


Dana White reveals big UFC plans: “We’ve got to get out of the Apex”



Dana White Holly Holm MMA

UFC CEO Dana White at a press conference. Photo via YouTube

The UFC Apex events began in 2020 after the COVID-19 pandemic outbreak. During the past few years, the promotion held well over 100 events in the venue. UFC CEO Dana White recently claimed the promotion plans to hit the road more in 2024.

“I’ve been saying this for a long time,” White said at a press conference. “We’ve got to get out of the Apex and start doing more events in all these different cities. We’re starting to do it. We’re getting it done this year.”

Read more: New Viaplay cutbacks affect Nordic MMA

Dana White: “The whole sport just goes to another level”

Dana White claimed that 2024 will be the year the promotion increases its roadshows further, and remember when he started in the UFC.

“When we first got into the fight business, everybody just went to Vegas, Atlantic City, sometimes New York, sometimes L.A,” White said. “Those were the only places that really had fights unless you had a local kid that would fight. We built this business to taking this thing to every city all over the world. As we start to get our shit together, I’ll call it, and start to move out and go out to these different cities like we used to, the whole sport just goes to another level.”

Read more: KSW 94 delivers one of MMA’s greatest walkouts ever – then this happens!

Read more: Johanna Persson to face unbeaten fighter for ISKA World Title: “Everyone has been undefeated at some point”

Subscribe to on YouTube for the best MMA and Muay Thai videos in Scandinavia, make sure to follow us on Instagram for the latest news and updates and check out our sister site Maximum Sports YouTube channel for premium Swedish martial arts content!