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Dustin Poirier partners up with UFC for a historic multi-year marketing partnership
UFC lightweight Dustin Poirier. Photo via Instagram (@dustinpoirier)
Besides being one of the most feared UFC lightweights around, Dustin Poirer has made a name as the owner of the hot sauce company ‘Poirier’s Louisiana Style’. Now, he takes a big step forward with his business, as he’s partnered up with the promotion to become the “Official Hot Sauce of UFC.”
In the official press release, “The Diamond” commented on the multi-year marketing partnership.
“It means a lot to have Poirier’s Louisiana Style named the first-ever Official Hot Sauce of UFC,” said Poirier. “Putting in the work – whether it’s training for the next fight, creating a hot sauce company, or helping through our Good Fight Foundation – it’s all about building a legacy for my family and my community. These hot sauces come from the cuisine I grew up with in Lafayette, Louisiana. These are my roots, and I’m excited for UFC fans to share the Cajun flavors I love.”
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Read more: Pannie Kianzad slams UFC rankings, says she’d knock out Julianna Pena: “Any day of the week”
Dustin Poirier fights Michael Chandler next
On Saturday November 12, Poirier will step back into the octagon to face Michael Chandler in one of the most anticipated lightweight fights of the year. The bout takes place at the iconic Madison Square Garden in New York, and the winner puts himself in a good position for a future title fight.
In his last fight, “The Diamond” lost to Charles Oliveira at UFC 269.
Read more: UFC stars and experts predicts Poirier vs. Chandler: “Going to be nuts!”
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