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New Viaplay cutbacks affect Nordic MMA

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Swedish streaming group Viaplay is still struggling financially.

The company’s fall from grace has affected both the wallet and the supply of their customers. Cutbacks already affected MMA fans as the company has cut ties with MMA promotions like Finland’s CAGE.

Now, Swedish MMA fans will suffer big time, as Viaplay gives up the rights to broadcast Nordic top promotion Superior Challenge. That’s according to Frontkick’s sources.

Viaplay dropped several MMA promotions

About eight years ago, Viaplay got the right to stream UFC in Sweden. By then, the company appeared to have seen a growing market, as they started to broadcast several MMA promotions and boxing bouts.

During the past few years – before their financial struggles – they broadcasted promotions like ONE Championship, PFL and Cage Warriors.

Now, the moment, it looks like the UFC and KSW will be the only mixed martial arts events that Viaplay will provide to their customers.

Superior Challenge looks for a new partner

Superior Challenge has worked with Viaplay for more than a decade, but now an important era in Swedish MMA is over. The promotion is currently in talks with new potential broadcast partner.

As for their upcoming event on May 25, Superior Challenge 27 will still be available to fans word wide through TrillerTV.

Superior Challenge is the oldest MMA promotion in Sweden and the most established organization in the Nordic countries. International MMA stars like Alexander “The Mauler” Gustafsson, Sadibou Sy and former UFC title challenger Thales Leites have all competed in the Superior cage.

Today, Superior Challenge is the home of Swedish top fighters like Karl Albrektsson, Robin Roos and Bartosz Wojcikiewicz.

Read more: Exclusive interview! MMA star Attila Vegh talks ‘Rematch of the Century’


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